The ascendency of Pinterest as a social network is undeniable. Today there are over 70 million registered users of the social media site that is not unlike a personal scrapbook of pictures and images. Of course, with the ubiquity of the internet, you get to share that collection with millions of your closest friends. As you pin your images to your site, others can repin your Pinterest photos into their Pinterest page which they share with others as well.
All of this sharing leads to marketing opportunities for providers of products and services – especially those that are easy to generate excitement with a few images. As from the beginning, Pinterest is a female dominated network – with over 70% of users being women. This well defined demographic creates a marketing heaven of sorts, and this is borne out by the fact that over 50% of all national brands have at least one site on Pinterest (and many have more). Pinterest has ambitions to grow its marketing strength as discuss in this USA Today article
As with any social network it is important to show popularity – and every such site has its own metric by which to measure this by. With Pinterest its followers. Without followers, you can’t generate sufficient interest to make all of your pinning efforts worthwhile. Now getting followers is a long-term process – and you must commit to having interesting pins and pin often. That said, you need to show a little popularity to gain more popularity, so it can make sense to buy pinterest followers, which you can do here to get a head start on the development of your Pinterest campaigns.
Remember, when making comments on pins, comment on only those relevant to your market (this helps targeting) and include your Pinterest URL on all of your social media sites. Using group boards that track your niche is also important in getting your product or service “out there”. You can buy Pinterest Repins as well to help with the time consuming process of doing it yourself.